April 15, 2026
NAP Consistency: The Small Thing Quietly Hurting Your BJJ Gym's Google Rankings
NAP stands for Name, Address, Phone number. It sounds boring, but it's one of the most overlooked parts of local SEO. Google is a machine. It looks for consistency to verify that your business is legitimate.
If your details don't match across the web, Google gets less confident about your business, and that can hold your rankings back.
The Discrepancies You Never Notice
You might think your NAP is consistent, but it often isn't. Small formatting differences like St. vs. Street usually aren't a big deal on their own. The real problems are bigger mismatches: an old address still on Google Business Profile, a different phone number on Facebook, a missing suite number, or a business name that changed and never got updated everywhere.
The 60-Second Check
Do this right now: open your website footer, your Google Business Profile, and your Facebook About section side by side. Compare all three. If the name, address, or phone number don't match, fix the wrong ones, starting with your Google Business Profile, then your website, Facebook, Apple Maps, and Yelp.
And if you missed that, you probably missed other things too, like those found in our 10 BJJ gym website audit findings.
If you want to see exactly where your gym stands on technical SEO and NAP consistency, get a free audit of your gym. We pull up your gym on screen, go through everything, and tell you what to fix first. No pitch.
I post live audit examples showing NAP errors on @grapplegrowth on Instagram, and full episodes on @bjjgymgrowth on YouTube.
