December 3, 2025
The Complete Google Business Profile Checklist for BJJ and MMA Gyms
Most gyms have a Google Business Profile that is 30 to 40 percent complete and do not know it. You claimed the listing, added your hours, and stopped.
But your GBP is the single most important factor in whether you show up in the local map pack when someone searches for training.
The Core Elements
Your business name must be consistent everywhere. Your categories need to be exact, and your description must include your primary keywords and your city name.
Photos matter immensely—you need high-quality images of adults training, and the filenames must be keyword-rich before you upload them.
Have you set your service areas for surrounding cities? If not, Google thinks you only serve the exact zip code you are in. Have you seeded your Q&A section with common questions and answered them yourself?
Have you enabled messaging with an auto-response so you do not miss inquiries while you are on the mats?
Products and Reviews
Your products section should list your programs: adult BJJ, kids BJJ, Muay Thai. You should be posting updates regularly.
And most importantly, you need a system to generate reviews consistently. If you want to see how this ties into a massive organic strategy, read our case study on generating 355 leads.
Check this right now: open your GBP and see if your service areas are listed. If they are not, fix it today.
If you want to see exactly where your gym stands on your Google Business Profile, get a free audit of your online presence at grapplegrowth.com/start. We pull up your gym on screen, go through everything, and tell you what to fix first. Takes about 20 minutes. No pitch.
For more breakdowns, follow @grapplegrowth on Instagram or check out @tannersullivantbjj on YouTube.
