January 25, 2026
I Audited 10 BJJ Gym Websites. Here's What Was Wrong Almost Every Time
I look at a lot of gym websites. Recently, I audited ten BJJ gym websites back-to-back, and I found the same mistakes on almost every one.
These aren't design nitpicks. They're basic gaps that cost gyms students.
The 10 Most Common Gaps
1. No schema markup. Google cannot easily read what your business is or who you serve.
2. Incomplete GBP. Most gyms have claimed their profile but left big parts of it empty. Read the full GBP checklist here.
3. No location pages. You want to rank in the three cities bordering yours, but you have no pages targeting them.
4. NAP inconsistency. Your name, address, and phone number are different on Facebook than they are on your site.
5. Massive image files. Your photos are not compressed, so the site loads slowly on phones.
6. No booking button above the fold. Prospects have to scroll and hunt just to find out how to try a class.
7. No webchat widget. You are forcing people to call or email instead of texting you instantly.
8. No review automation. You only get reviews when you remember to ask.
9. Apple Maps unclaimed. That's the default maps app on every iPhone, and a lot of gyms have never claimed it.
10. No internal links. Your pages are dead ends that do not pass authority to each other.
Most of the gyms I looked at were missing several of these. The good news: every one of them is fixable.
If you want to see exactly where your gym stands on your website foundation, get a free audit of your gym. We pull up your gym on screen, go through everything, and tell you what to fix first. No pitch.
See real audit examples on @grapplegrowth on Instagram or watch the full breakdowns on @bjjgymgrowth on YouTube.
