Jiu-Jitsu Gym ROI Calculator
Stop guessing. See how many students you need to break even, and how much search demand exists in your area that you may not be catching.
The Math Most Gym Owners Miss
A percentage of every city is searching for a gym right now.
Most gyms aren't set up to catch them.
Search Volume
A small, steady %
A small, steady percentage of any local population searches BJJ and MMA keywords every month.
Google Keyword Planner · Ahrefs (US cities)
Who They Pick
~27.6%
of organic clicks go to the #1 result for "jiu-jitsu [city]". Page 2 gets <5%.
Organic CTR benchmark data (industry average, not gym-specific)
Size Your Local Area
Pick the population closest to your local area.
Here's what you're leaving on the mat.
Reference Area
Your Local Target
Pop. 100,000 (e.g. 50-mile radius)
Gym Economics
The average amount a student pays per month.
How long the average student stays enrolled.
Break-Even Point
You only need 1 new student to completely cover the monthly cost of the system.
Monthly Search Opportunity
people searching for a gym like yours, per month
These convert cheapest and fastest. They're not browsing. They're typing "bjj near me" and picking someone before the week is out.
The Bottom Line: One student who stays covers the entire service. My job is to make you more than I cost, every single month. I don't promise a number of leads; I build the system and show you the math.
What One Student Is Worth
Lifetime value of one student who stays
That is one student against $99/month. The calculator stops here on purpose: how many you get depends on your market, your mats, and your follow-up. The system makes sure the ones searching can find you and reach you.
The Alternative
Grapple Growth vs. Paid Ads
Grapple Growth
$99/mo + Setup
- Compounds Over Time SEO and reviews build equity.
- High Intent Leads They are actively searching for you.
- Decreasing CPL Cost per lead drops as traffic grows.
- Permanent Visibility Stays online even if you pause.
Traditional Paid Ads
$1,500 - $3,000+/mo
- ✕Rented Traffic Stops the second you stop paying.
- ✕Low Intent Leads Interruption marketing (scrolling FB).
- ✕Increasing Costs Ad platforms get more expensive yearly.
- ✕Zero Equity Built You don't own the ad placement.
Most gym owners spend mental energy worrying about marketing they don't fully understand.
Once you're set up, that worry is handled. One less thing on your plate.
