Jiu-Jitsu Gym ROI Calculator
Stop guessing. See exactly how many students you need to break even, and what your actual return on investment looks like when your digital foundation is built correctly.
The Math Most Gym Owners Miss
A percentage of every city is searching for a gym right now.
Most gyms aren't set up to catch them.
Search Volume
0.08 - 0.2%
of a local population searches BJJ / MMA keywords every month.
Google Keyword Planner · Ahrefs (US cities)
Where They Start
73%
of martial arts students begin their academy search on Google.
Survey of 2,400 students · 15 cities
Who They Pick
~27.6%
of organic clicks go to the #1 result for "jiu-jitsu [city]". Page 2 gets <5%.
Organic CTR benchmark data
Size Your Local Area
Pick the population closest to your local area.
Here's what you're leaving on the mat.
Reference Area
Your Local Target
Pop. 100,000 (e.g. 50-mile radius)
Gym Economics
The average amount a student pays per month.
How long the average student stays enrolled.
Break-Even Point
You only need 1 new student to completely cover the monthly cost of the system.
Potential Students / Month
Reachable leads if you rank #1. Right now, roughly 7 of those go to competitors on page 1 instead.
The Bottom Line: 1 new member covers our cost. If Grapple Growth gets you just 1 new member who stay, we've already paid for ourselves. Everything after that is pure profit. Our job is to make more than we cost, every single month.
Monthly Search Opportunity
People searching for a gym like yours
per month, actively looking
If you rank #1
39
high-intent leads/mo
If you're on page 2
<7
leaked to competitors
These convert cheapest and fastest. They're not browsing. They're typing "bjj near me" and picking someone before the week is out.
Revenue Impact
New Monthly Revenue
(39 students × $135/mo)
Lifetime Value (LTV) per Student
($135/mo × 18 months)
Total Value Created per Month
The lifetime value of this month's new cohort
The Alternative
Grapple Growth vs. Paid Ads
Grapple Growth
$99/mo + Setup
- Compounds Over Time SEO and reviews build equity.
- High Intent Leads They are actively searching for you.
- Decreasing CPL Cost per lead drops as traffic grows.
- Permanent Visibility Stays online even if you pause.
Traditional Paid Ads
$1,500 - $3,000+/mo
- ✕Rented Traffic Stops the second you stop paying.
- ✕Low Intent Leads Interruption marketing (scrolling FB).
- ✕Increasing Costs Ad platforms get more expensive yearly.
- ✕Zero Equity Built You don't own the ad placement.
Most gym owners spend mental energy worrying about marketing they don't fully understand.
Work with us, and that goes away.
You'll feel the shift within the first month. One less thing on your plate. Forever.
