The BJJ Gym Digital Growth System
Your Next Student Just Signed Up Somewhere Else.
We build the digital foundation that puts your gym at the top of Google, captures every inquiry automatically, and turns serious adults into paying students. No ad spend required.
Serving BJJ and MMA gym owners across the United States · Founded by a brown belt · Est. 2023
Why Most BJJ Gyms Are Invisible Online
Someone in your city is searching jiu-jitsu near me right now. If your gym is not in the top three results on Google Maps, they will never find you. They will sign up at the gym down the street. You will never know they existed.
This is not a leads problem. It is a foundation problem. And it is completely fixable. Local SEO for martial arts gyms is about building real search authority, not just posting on social media.
Someone could be searching this right now in your city
Real Results From Real Gyms
We don't use stock testimonials or invented numbers. Every result below comes from a current Grapple Growth client. Most see their first leads within the first week of going live.
Gym in Georgia
0
Free trial signups in the past two years
Gym in Tennessee
0%
Business growth in the first 90 days
Gym in Missouri
#1
Ranked on Google in their city
Gym in Louisiana
0
Free trial signups since launch (29 in last 45 days)
Gym in Alabama
0
Free trial signups in the past 6 months
The Pattern: Most clients see their first leads within the first week of going live. Results vary by market size, but the math is consistent — covering the cost of the service typically takes just 1 new student. See full results.
This Is Built for Gym Owners Like You
You are invisible on Google
People searching in your city find your competitor instead of you. You have a great gym but the internet doesn't know it.
Leads fall through the cracks
Someone messages at 9PM while you are on the mat, nobody responds until morning, and they signed up somewhere else. Lead automations fix this.
Answering the same DMs all day
Instead of coaching, you are replying to "how much is it" for the hundredth time. Your time is being drained by admin work.
New members come and go
No review system, no follow-up for cold leads, no automated re-engagement. Churn keeps revenue unpredictable.
What a Smart Website Actually Does
Every Grapple Growth client gets the same complete build. Not a website. Not a marketing campaign. The full infrastructure that makes your gym findable, credible, and impossible to ignore in your local market.
Built By Someone Who Actually Trains
I'm Tanner Sullivant. Brown belt BJJ, military veteran, founder of Grapple Growth. I didn't find this niche on YouTube. I built this agency because I'm inside the community and I saw the same problem everywhere — great gyms with great coaches, invisible on Google, losing students they never knew they had.
I've been building digital foundations for BJJ and MMA gyms since 2023. I train five days a week, compete internationally, and I understand your world from the inside. When you work with Grapple Growth, you're not hiring a marketer who learned about BJJ last month. You're working with someone who has been on the mats and knows exactly what your gym needs to grow. Read more about Grapple Growth.
How It Works
Watch Video or Book Call
Option A: Watch a 90-second walkthrough of exactly what we build. Option B: Book a free 20-minute audit where we pull up your gym live and show you what is missing.
Sign Up & We Build
Fill out a short form, and we build your custom website, optimize GBP, install all 12 automations, and set up your review system. Live within 2-3 weeks.
Your Gym Gets Found
Google starts showing your gym to people searching in your city. Leads come in, get followed up automatically, and reviews accumulate. You coach, we handle the rest.
One Plan. Everything Your Gym Needs to Get Found and Fill Classes.
We build it, we run it, and once you're set up it works in the background like WiFi. All you do is reply to the new students coming in.
The Grapple Growth System
+ $1,000 one-time setup — half up front, half once your site goes live
- Custom SEO-ready website
- Full GBP optimization
- Location pages & social backlinks
- Booking calendar + reminders
- Missed-call text-back
- Google review automation
- Lead capture automations
- Ongoing SEO reporting
The average BJJ membership is around $135/month. One student who stays covers the entire service. Everything after that is pure growth.
One new member covers our cost. If Grapple Growth gets you just 1 new member who stays, we've already paid for ourselves. Everything after that is pure profit. Our job is to make more than we cost, every single month. View full pricing details.
Hear From Gym Owners Directly
Want to See Exactly Where Your Gym Stands?
I aim to help you make more money than I ever cost you. That's the simple promise. Book a free 20-minute audit and I'll show you exactly what's costing your gym students every month. No pitch. Whether you work with me, someone else, or handle it yourself — you walk away knowing exactly where you stand.
Book Your Free AuditAlready know what you need? Skip the call and get started.
Free · 20 minutes · No pressure · Brown belt practitioner · Est. 2023
