Grapple Growth · Operator Brief

The BJJ and MMA Gym
FoundationChecklist

Sixty checkpoints across six mission-critical systems. The complete digital infrastructure your gym needs to dominate local search, capture every lead, and build the kind of online presence prospects expect from a serious academy.

BJJ Gym Digital Foundation Audit

Your Gym

Audit completed May 3, 2026

How to use this checklist

Check off everything you've already got handled. If you don't know what something is or aren't sure whether you have it — leave it unchecked. We can walk through anything you have questions about on our call together. There's no penalty for being honest about what's missing — that's the whole point of the audit.

Your GymSaved ✓

Foundation Score

0/60

Critical Gaps

Pillar One

Your Website

0 / 13

Website live with custom domain
Loads securely and fast on mobile
All buttons, forms, and links working
Live chat widget on every page
Booking button visible without scrolling
Footer shows exact name, address, and phone
Privacy Policy linked in footer
Terms of Service linked in footer
Consent checkboxes on all forms
Location pages for every target city
Images optimized for speed
Four foundational blog posts published
Broken link page configured

Pillar Two

On-Page SEO

0 / 9

Page title includes keyword and city on every page
Page description written for every page
Main heading includes primary keyword
Every image has a keyword description label
Image files named with keywords before uploading
Structured data code installed in site header
Name, address, phone consistent across all pages
Every page links to at least two others
XML sitemap generated and accessible

Pillar Three

Google Business Profile

0 / 13

Business name matches all listings exactly
Categories set correctly
Description with keywords and city name
All services listed with descriptions
Hours matching website exactly
Ten or more photos with keyword named files
Messaging enabled with auto-response
Short name configured
Service areas set for surrounding cities
Products section populated
Five or more Q&A answered
At least one update post published
Review link confirmed and saved

Pillar Four

Additional Visibility

0 / 8

Apple Maps claimed and completed
Google Search Console verified and sitemap submitted
Top pages indexed, no errors
Bing verified and sitemap submitted
Website URL added to all social profiles
Facebook About section fully completed
Keyword rankings tracked with baseline snapshot
Local citation listings consistent across directories

Pillar Five

Lead Capture Automations

0 / 12

SMS registration completed and approved
Missed call text back fires within 30 seconds
Chat widget instant response fires immediately
Contact form confirmation email sending
Booking confirmation via email and text
24-hour appointment reminder sending
1-hour appointment reminder sending
Post missed appointment follow-up sending
Internal new lead alert firing immediately
Digital waiver sent when free trial booked
Re-engagement sequence running for cold leads
Review request system running daily

Pillar Six

Business Management Setup

0 / 5

Business management platform built out correctly
Login and access configured
Set to local timezone
Mobile app installed for managing leads
Full walkthrough completed on onboarding call

Foundation Score Guide

0–15

Critical Gaps

16–30

Foundation Started

31–45

Solid Foundation

46–60

Strong Foundation

Free for Gym Owners

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Tanner Sullivant
Brown Belt BJJ · Founder of Grapple Growth
Smart websites built exclusively for BJJ & MMA gyms.