February 10, 2026
The 12 Automations Every BJJ Gym Should Have Running Before They Go to Sleep
You cannot be on the mats coaching and answering your phone at the same time. You need a system that handles leads while you handle your students.
This is the complete automation stack every BJJ gym should have running in the background.
The Core 12 Automations
1. Missed call text back. Instantly texts anyone whose call goes to voicemail. Read why this is crucial.
2. Webchat instant response. Replies immediately when someone messages your website widget.
3. Contact form confirmation. Sends an immediate email letting them know you got their inquiry.
4. Booking confirmation. Sends an email and text the second they book a trial class.
5. 24-hour appointment reminder. Drops the no-show rate significantly.
6. 1-hour appointment reminder. The final nudge before they step on the mats.
7. Post-missed appointment follow-up. Automatically reaches out if they no-showed to reschedule.
8. Internal new lead alert. Pings your phone immediately so you know a lead is waiting.
9. Digital waiver delivery. Sends the waiver automatically when they book the trial.
10. Lead reactivation sequence. Reaches out to cold leads from six months ago with a new offer.
11. Google review request. Fires 24 hours after a positive class interaction.
12. Member re-engagement. Reaches out to current members who have not attended class in two weeks.
These twelve automations run every single day.
If you want to see exactly where your gym stands on lead capture and automations, book a free gym audit at grapplegrowth.com/start. We pull up your gym on screen, go through everything, and tell you what to fix first. Takes about 20 minutes. No pitch.
Follow @grapplegrowth on Instagram to see these automations in action, or watch the breakdowns on @tannersullivantbjj on YouTube.
