Marketing is wasted effort without...

an actually good service or offer.

Bottom line: if your customer's experience with you, your product, or your company is not good,

If your product or service is not good,

If your churn is too high,

then you need to re-evaluate & iterate on how good your offer is and could be.

It needs to be so good that people tell others about it.

With that being the standard you set for your business,

only THEN should you put money into marketing to advertise your actually amazing product.

This is me explaining my understanding of one of the primary concepts that Alex Hormozi wrote about in his book: 100M $ Offers.

It has been something I keep in the front of my mind a lot when analyzing my offer to clients.

Before scaling, ask yourself:

Is my product so valuable that customers would recommend it to others? Only then does marketing make sense in the long term.

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